Scrum Coaching at eBay
With a new product launcing soon, and only a few weeks to deliver, eBay engaged ZXM to provide Agile UX experience to help their team turn their UX/visual design into a Product Backlog to enable them to quickly commence their first Scrum Sprint.
ZXM used Story Mapping to rapidly create a shared understanding of the product and its functionality amongst the team. The end-to-end story map highlighted the use of the product from the perspective of eBay's customers described as Personas to help translate the ways in which the product would be used, the context, and the users' needs. Within a few short days, ZXM and the eBay team had built a Product Backlog and quickly commenced its first development Sprint.
ZXM then helped to create focus and discipline by coaching the team through weekly Sprints. Specifically, ZXM supported eBay's Scrum Master and Product Owner by providing advice, teaching them new techniques and practices, and helping make minor adjustments to the team's collaborative behaviour, to help them deliver on-time.
In a few short weeks, ZXM helped the eBay team achieve the following outcomes:
- Reduced lead time for project startup – teaching the team to use techniques for rapid transfer of the visual design into a Product Backlog.
- A high-performing team – how to use Scrum in a focussed and disciplined way to help deliver outcomes in short timeframes.
- Transfer of knowledge of good practice to the Scrum Master, improving his capability to guide and support the team to achieve rapid, continuous improvement.